Two Caribbean islands, Barbados and Dominica, have signed a landmark agreement to collaborate on promoting their tourism products and offering enhanced multi-destination packages.
This partnership between Barbados, the Gem of the Caribbean, and Dominica, the Nature Isle, marks a significant step toward deepening regional ties and delivering greater value to travellers.
On Wednesday, October 1, 2025, at Hilton Barbados Resort during the State of the Tourism Industry Conference (SOTIC), the Barbados Tourism Marketing Inc. (BTMI) and Discover Dominica Authority (DDA) entered into a memorandum of understanding (MOU) to cement this significant step towards strengthening the appeal of both countries – promoting sustainable tourism, and developing new vacation experiences for travellers.
The MOU establishes a joint framework for cooperation, focusing on marketing, knowledge exchange, and enhancing visitor experiences across both destinations. This collaboration is especially timely as the Caribbean continues to attract travellers from Europe, the United Kingdom, the United States, and Latin America seeking diverse and enriching experiences.