Flow, the telecommunications provider of choice on the island announced a cash injection of over $100,000 Eastern Caribbean Dollars into various elements of the carnival celebrations, making it the largest corporate sponsor of this year’s festivities.
Flow General Manager, Jeffrey Baptiste says the company understands the value of keeping the country’s culture alive. “We understand the cultural significance of these events to Dominica and its people and have therefore invested in ensuring the success and growth of the carnival celebrations, especially following a two-year break due to Covid-19.”
“The annual Carnival celebration is one which takes prominence on Cable & Wireless (Flow) Dominica’s Corporate Social Responsibility agenda. We see it as preserving the unique cultural heritage of Dominica and we are proud to celebrate with our customers, nationals, and visitors to our beautiful nature island alike.“ said Baptiste
The staging of ‘Mas Domnik 2023’ under the theme ‘Mas a Lawi’ is shaping up to be an exciting period of stellar events with the weekly tents and previously held calypso competitions setting the stage for a competitive semi-final showcase this weekend, among other activities.
A significant portion of the carnival investment will be administered through the Discover Dominica Authority (DDA), which is the body responsible for overseeing carnivals and festivals on the island. The company is also continuing to maintain its long-standing partnership with the Dominica Calypso Association (DCA) which will also benefit from its support. The Stardom Calypso Tent celebrating 50 years of existence, and the Showdown Mas Camp are on the receiving end of the company’s generosity this carnival.
Additionally, a number of smaller organizations will also gain support from Flow’s carnival-related sponsorships including the presentation of Amnesia & Pulse Costume Bands and the ‘Klubird’ t-shirt band. For the first time, the company will collaborate with the organizers of the Viva La Carnival fete, and Souse and Punch organized by the Rotary Club will be covered under the Flow Business brand recently introduced to the Dominica market.
Through Flows ‘More Pon More’ campaign, existing and new customers will also feel the carnival excitement with super deals and chances to win over $30,000 in cash and prizes including costume and t-shirt band packages, free services, gas, grocery vouchers, handsets and tickets to the Miss Dominica Pageant, Sunrise, and the calypso shows every week.
Flow wishes all a safe and exciting carnival season.