THE VALLEY, ANGUILLA — The Anguilla Tourist Board (ATB) has appointed Kimberly King as its new Chief Marketing Officer.
King, who previously served as the Destination Marketing Manager for the Discover Dominica Authority, will be responsible for developing and executing all marketing programs for the ATB.
Describing her as an accomplished tourism marketing professional with a strong record of achievement in both the public and private sectors, Kenroy Herbert, Chairman of the ATB, said: “She has an innate understanding of the challenges facing the Caribbean region, particularly for small destinations like Anguilla. She has successfully tackled these issues with innovative and creative strategies and programs, and we are confident that the expertise she brings to the Tourist Board will enhance our presence and advance our initiatives in all major source markets.”
While at the Discover Dominica Authority, overall brand awareness, destination arrivals, and occupancy levels increased significantly during King’s tenure. She pioneered select digital marketing strategies, which resulted in more dynamic content for event marketing, and introduced a pillar strategy that culminated in Dominica being named the #1 island in the Caribbean, Bermuda, and the Bahamas by ‘Travel + Leisure’s World’s Best Awards’ in 2022.
In the private sector, King previously served as Sales and Accounts Manager for the Eastern Caribbean for Blue Diamond Resorts, and as Regional Sales Manager for Rex Resorts. She began her tourism career at the Hyatt Regency Trinidad where she eventually rose to the position of Events Sales Manager.
In her new role at the ATB, King said: “I am delighted and honoured to join the Anguilla Tourism Board, and I deeply appreciate the vote of confidence from the Board in offering me this fantastic opportunity. Anguilla is an amazing destination with tremendous potential and a unique story. I look forward to working closely with the talented team at the ATB to elevate the Anguilla brand and position the island as the premier Caribbean destination for discerning leisure and business travelers.