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DDA APPOINTS NEW DESTINATION MARKETING MANAGER

ROSEAU, DOMINICA, (February 20, 2024) – Discover Dominica is pleased to announce the appointment of Ms. Andia M. Ravariere as the new Destination Marketing Manager, effective February 14, 2024. Ms. Ravariere, a devoted advocate of sustainable tourism development and a native of Colihaut, joins Discover Dominica with an impressive portfolio and a firm commitment to propelling the island’s tourism industry forward.

Ms. Ravariere’s tenure in the industry is marked by significant achievements, including a key role in the successful reopening of Anguilla’s tourism sector amidst the COVID-19 pandemic. Her strategic approach to tourism policy and project development has led to an expansion of tourism offerings in Anguilla, aligning seamlessly with Discover Dominica’s goals. “With her exceptional background and credentials, Ms. Ravariere embodies the vision and mission of Discover Dominica. Her passion for developing sustainable community-based programs aligns perfectly with our objectives of creating inclusive growth within our tourism sector,” said Colin Piper, CEO of Discover Dominica.

In her remarks, Ms. Ravariere expressed her vision for her new role: “I look forward to making productive and amicable connections with all tourism contributors on the island. One of my greatest passions is seizing opportunities to create sustainable livelihoods via sustainable tourism efforts. I am excited to work with our DDA team and the Ministry of Tourism to retarget dwindling markets and target new niche markets, driving international and regional traffic to Dominica.”

Ms. Ravariere’s deep-rooted dedication to community engagement in tourism is reflected in her founding of the Colihaut Community Tourism Development non-profit group in 2013. The successful Colihaut Fish Lime event, born out of this initiative, has strengthened local industries and supported Dominica’s women entrepreneurs, creating lasting economic benefits.

Her academic foundation holds a master’s degree in Tourism Development and Management and a bachelor’s degree in International Tourism Management from the University of the West Indies St. Augustine. Her tourism marketing and destination management skills further cement her capability to elevate Dominica as a standout destination in sustainable tourism.

Discover Dominica is confident that under Ms. Ravariere’s leadership, the organization will achieve new heights in destination marketing and sustainable tourism practices, contributing to the long-term prosperity of Dominica’s economy and its people.

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